Survey Checklist
- The exact position and local, state or federal district number of the office being sought.
- The exact geographic area to be polled.
- One geographic sub sort area per 100 respondents.
- A list of all possible candidates, their gender and their party affiliations, including independents. Also list any political figures who may be giving an endorsement.
- A list of possible issues for use in the campaign - including those that may be used against our candidate. We are working with you. We want to head off any possible surprise negative attacks in the last weeks of the campaign.
- A list of special groups and characteristics that may be strong in the polling area such as union membership, large employers, colleges, universities, ethnic groups, etc. We will include the standard demographic breakdowns on your questionnaire including age, income, marital status, gender.
- A list of any voters your campaign does not wish to be called for the survey.
- Profiles on the candidates and any opponents that will be involved in the race and any news releases or other files or other relevant information that you may have.
- Copies of advertisements and slogans used in this and any previous campaigns for the office by either our candidate or any opposing candidates.
- A Map indicating any important political/geographic areas.
- Results of the past two similar elections, if available.
- If our candidate has any skeletons in the closet, let us know now, before we survey. We will advise on the best approach to neutralize any possible damage.
- Finally, an online deposit or check paid to American Research Surveys for the style of poll that you have chosen and the appropriate size respondent base.
5 Highland Avenue
Dunbar, PA 15431
724 - 766 - 3200
